Unfortunately non-refundable means just that. It's unfortunate that you were unable to use the credits in the allotted time however most airlines are the same with regard to ticket expiration. It sounds like you've been in contact with Virgin America and you've already received their answer. Why do you keep pursuing the matter? If you think "the squeaky wheel will eventually get greased" you're probably mistaken.
As for travel insurance have you checked with the issuer of the credit card you used to purchase the tickets? Sometimes there is some form of limited insurance when you use a credit card for airline tickets. It might be worth a call to Visa, Mastercard, Amex or whatever"flavor" your card is.
I don't mean to diminish your individual situation but do you realize how many people find themselves in a similar situation as yourselves? If the airlines made exceptions for everyone there would be no reason to have non-refundable tickets in the first place. Don't personalize the issue. You purchased non-refundable tickets that you didn't use. Regardless of the reason you've lost the value of those tickets. At some point it's time to just move on.
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