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I like this post. Although not a true complaint about (a) specific issue(s) it points out that as consumers we do have options.
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In reality for many, no such choice exists. The pattern of the airlines has been to distort normal market forces by created monopolistic "fortress" hubs. The purpose of these so called fortress hubs is to make it very difficult for viable competitors to emerge. It would be nice if the kind of choices customers had to make were between Alaska and Southwest. Instead, many are forced to fly Delta, US Air and American as they happen to live near their hubs and the range of flights, times or frequencies dictate which airline you will need to fly.