How do you see it as "bait and switch." When you buy a ticket you are basically purchasing transportation from "point A to point B" on a particular date. In every airline's contract of carriage, the terms you agree to when you purchase the ticket, there is a provision for changes to schedules, aircraft, and routes. An airline is a business not public transportation. If a certain flight or route isn't profitable they have every right to make changes to their schedule and route so that they can attempt to make a profit or at least mitigate loss. If a schedule change doesn't work for you the airline is obligated to give you a refund even on a non-refundable ticket. If they don't they can get into trouble with the DOT.
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