Also, I feel like people are forgetting about customer service, going above and beyond to ensure that customer needs are met. These are the businesses that will flouish while the ones that have piles of unsatisfied customers complaining on this site along with a variety of social and mainstream media outlets will suffer. Never underestimate the power of bad publicity in a airline business where customers have choice and the companies that commit to doing WHATEVER they can for customers will come out on top.
This was the first time I flew Alaska after seeing a brutal story years ago about their baggage staff. One time is enough for me, that's for sure. Should have trusted the first news story but you live and learn.
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