People with disabilities should not be in exit row seats anyway surely? However, this policy, which is already in effect in some European airlines and US based low costs leads to some odd anomolies. For example, if the airline doesn't sell enough "premium seats" and has a full flight, they are forced to put passengers in the premium seats at the lower price. Thus the person sitting next to them feels utterly ripped off.
This model of aiming for the ancilliary revenues becoming the major source of income for an airline will eventually lead to a market response. Simple pricing without all the rip-offs... lets hope so. Southwest is the closest, lets hope it stays that way...
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