The very low cost airlines, such as Allegiant and Spirit and their mentor airline, Ryanair do not care. They believe that their low headline prices are sufficient to keep them in business. This will only change if people stop using them. They create rules which are designed to "catch out" their customers and see this as a revenue opportunity. Other airlines, such as Delta, are unethical and have a negative corporate culture which is hostile to customers. There are alternatives.. Southwest has strict rules, is low cost but has a positive culture which aims to please their customers. Making a positive choice towards these airlines will only have an effect if people balance price and service. Until they do, price will win.
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