I am pretty sure that these "Loyalty programs" have negative effects on some customers who would otherwise be happy with the airline. Hawaiian Airlines has a great service on board, nice flight attendants, sometimes the food is not that bad either but the way how they handled my valid complaint in regards to their "Hawaiian Miles" program made me hate them. I have traveled numerous times with SWA and was always happy with them but it looks like their loyalty program is made to **** off passengers as well.
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