Airline employees of old understood that their customers were travelling, away from home and out of their comfort zone. When things went wrong they tried to help the customer sort things out. Today, customers in distress are a revenue opportunity, no empathy and no support. Putting "DO NOT LOSE" on your bags probably encouraged one of the mean spirited ba*tards who Delta seem to specialise in employing to "accidently" misplace your bag. The only solution is to NEVER fly them again.
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