United justify it, the way all three of the mega carriers justify their actions. They blame market conditions, but it is a management tool to file Chapter 11 to run away from their contractual relationships.
AA filed to get their pilot contracts re-written and to rip up other employee contracts, there was no other reason.
You are right, average or even above average travellers get no benefit from such schemes. Even very high usage travellers would typically only benefit from such schemes if their employers are paying the bills and they are reaping the rewards. If they were paying the costs, they would still be cheaper shopping around.
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