This services starts next week.
Delta has done this for a couple of years in ATL, and yes they do allow pax on the ramp. The driver meets the passenger in the jet bridge and escorts you down to the awaiting vehicle.
Porsche has their US HQ in Atlanta. The vehicles are provided by Porsche, and while they are driving you from gate to gate, you are subject to advertising materials. All in all, it's a good experience, especially for someone who flies > 140 segments every year, and I'd much rather ride in a Porsche than a coal-fired electric car.
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