No im not the voice of BA and no i dont represent BA. Apologies but i guess i was reading between the lines. I agree you didnt say that but you did say they were unforgiving and were losing your business. Due to thid i had taken it as implied that you thought their customer service in this case was poor simply because they upheld the rules on a ticket. But yes i realise you didnt implicitly state this so sorry.
Also noshow rules can apply to business/first class fares. However usually they are more flexblie fares. There certainly are business class fares which are non refundable though. The least flexible fares BA sell are actually in business class as there are some business class I and R class fares that are completely non changeable once booked. Please dont make assumptions about fares that they will be changeable/noshow rules dont apply. Always check with BA.
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