Straight from Southwest's website..
"Credits can only be earned by the person whose name appears in the Rapid Rewards account and who actually travels, regardless of who purchased or paid for the ticket. The membership card is nontransferrable, and photo identification will be required. "
Comparing Southwest to other airlines is like comparing Apples to Oranges. They have always done things different than the others and their frequent flyer program is different as well.
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