Yes, that is how I do it.
I used to live in NC, so did this regularly. I am not at all sure that it could be considered discriminatory, as they are different markets. You will find the UK residents may have cheaper flights, but we pay way over the odds for things like branded goods such as Nikes, electrical items and other goods which are much, much cheaper in the US (or at least they were until the dollar tanked!!).
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