Frankly, I don't think analogy works
Since flying began, the cost of luggage has been included in the overall cost. The cinema and popcorn is a bogus analogy... a more apt analogy would be that you order your coffee from Starbucks, and where the sugar used to be "free", suddenly Starbucks start charging for it. Afterall, is it fair that people who don't take sugar should have to pay for those who do? This attitude can apply to everything, virtually all goods and services are capable of being broken down into ridiculous levels. Did UA reduce their fares when they "stripped out" the luggage cost? I don't think so.. the luggage costs are on top, so the people without luggage are paying more for less, and those with luggage are paying even more.
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