Pretty much standard practice. You buy a non-refundable fare for $179 and decide you can't go as scheduled. You now have a $79 credit to another flight. You take a flight that costs $179 and pay an additional $100. If you booked on Jet Blue's website, you have a choice of the lowest fare, or a refundable fare. The fact that it is non-refundable is why your fare is only $179. I pay a low fare and take a chance. I have twice had to either cancel or rebook; however, as much as I travel, I have saved a lot of money with non-refundable fares.
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