The problem with booking on other airlines, is that if Continental books you on Delta, for example, they have to pay Delta for that fare. Airlines do not transfer passengers, between each other, for free. The other airline will want to be paid, and it will be the transferring airline, that will pay.
In situations where a delay, or cancellation occurs, due to weather, or some other factor that the airline does not control, they will not be eager to book you on another airline, or offer vouchers, etc. I personally will keep a passengers on the airline I work for, in a delay/cancellation situation, resulting from weather, etc., as long as I can get them to their destination within 24 hrs. Beyond that, I will book on another airline.
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