I have an offer of an eVoucher; it hasn't come through yet and it would be foolish to count one's chickens now. I am sure though that, like me, for many it is not only about the money. It is about the principle that governs the issue. In my case it started off with something to do with airline regulations and the rich ironies that they encapsulate. That degenerated into having an avenue by which I could register my disagreement.
I must concede that AA knows it is onto a good thing. Make things difficult enough and most customers will drop their complaints. When the next journey opportunity comes along, hopefully price will be the usual enticement. The few who are persistent enough will either get blown off or get some small consolation prize for their effort. On a net basis this will make money.
I am sure many of us fit this pattern of thought and behavior. Ultimately, decent society relies on the honor system. Until one or some of us gets sufficiently ****** off to sue. Or write about it. Or make a movie. Michael Moore where are you now? When everything's gone wrong somehow? Ha.
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