Airline tickets are so unique that they can not be compared to any other good. They are sold at a price that is a best guess of what the value may be upon departure. Other like tickets are sold along with other fares to adjust for supply and demand.
If I were to compare...my best analogy would be illegal drug dealing. One is purchasing a good at the current street value. The value of the good can be different at another street corner and on another day. If you try to get part of your money back from the dealer, you will be rejected or worse. And anyone with common sense knows that the dealer is shady to begin with.
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