If they went up by that much ($50 - $100), then the airlines would loose more revenue in the long run. People would simply buy a ticket from a cheaper airline for less service and later complain about it. I respect some people like yourselves who are willing to pay a little more but the general public isn't going to do that. Look at Wal-Mart. They sell cheap products and cheap service and most of us know this, yet it is the one of the most profitable companies. I personally don't shop there for good reason but it is something to think about when it comes to marketing behavior.
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