Although I wouldn't put it past RyanAir to use such a "bait and switch" technique, airline availability and therefore pricing can and does change frequently. I have booked on US based airlines several times and this has happened to me as well. It seems to happen more frequently on Delta and sometimes I am able to find the lower price on a third-party website such as Orbitz or Travelocity while Delta.com still says it is sold out of the lower fare.
Another thing to remember is that Airline pricing can be a lot like car dealers. you'll see an ad advertising a certain model of car for an unbeleivable price but if you read the "fine print" you'll see there is a stock number listed and the advertised price is only good for the specific vehicle and not all vehicles of that make and model. When you see an airline ad saying 19 Euro return plus taxes between specific cities there is no way of knowing how many seats on each flight are allocated to that fare. There may be several or there may only be one or two.
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