I am a paid member of Continental's Presidents Club. If I found out that non-members were allowed access for free I'd be pretty ******. It diminishes the value of my paid membership just as much as someone who is given a "bump up" to first class because they were ****** about something diminished the benefits I enjoy as a Platinum frequent flier.
Think of it this way. You (or your company) pays hundreds of thousands of dollars a year for a "skybox" at a football stadium. You're at a game enjoying the comfy couches, the free flowing drinks and the catered food. Suddenly, a knock at the door. It's a stadium official with a family of six people. Some idiot had too much beer in the stadium seats and puked all over their seats rendering them unusable. The game is a sellout and they've got nowhere to sit these folks so they're going to allow them full access to your box. How would you feel? Although I would be sorry for their plight and feel bad for them they didn't pay to sit in the skybox. Why not just issue them refunds and give them tickets to a future game?
Okay it may not be the best analogy, but you get my drift.
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