[Northern_Joe]

I have great empathy for the many people who come to this site with concerns about mistreatment suffered at the hands of the airlines – I have been there and I know the feeling! Immensely frustrating.


However, I want to offer another perspective... the product the airlines offer is exactly what consumers demand. I will explain...


People come on here and share stories about being wronged, and those stories usually conclude with a line like, "Don't fly Happy Wings Airlines." (or whichever carrier the post is written about). The problem is, when you look at everyone else on this site, there are clearly massive problems with EVERY major U.S. airline... they're all doing similar things, albeit perhaps on different scales. So one person's bad experience drives them from American to Delta, another person's experiences drive that person from Delta to United, and a third's person's nightmare moves them from United back to American. Get my point? Each airline wins as many disgruntled customers from other airlines as they lose their own disgruntled customers.



As long as they're all behaving the same way (which is more or less the case), they really have no reason to show the slightest care for your own personally lousy experience or your vows to take your business elsewhere. That's why so many of you on this site are in disbelief about how indifferent the airlines seem to be about the horrible treatment you've received – it's because they ARE indifferent, and they have their indifference down to a precise mathematical formula!


The optimistic complainer will say, "Yeah, but if we complain loudly enough and make it painful enough for all the airlines using these bad business practices, we'll create a niche for some airline to come in and do things differently, and that airline will leave the others in the dirt." I'm sorry to say it, but the airlines have spent millions to do their market research, and they're way ahead of you.



The trouble is that almost every American traveller wants it all: fast, ultra-safe, comfortable air travel that's on-time with friendly customer service at a very attractive price. The economic reality is that this combination of factors DOES NOT EXIST!! (Or at least not in a long-term economically-viable model). If there were a way to do all of this and keep prices very low and stay in business for the long-term, don't you think some genius in a suit would suggest that their airline give it a whirl? (In truth, better treatment DOES exist... it's called Business Class... it's just not available at the low costs people want.)



Fast, modern planes cost $$$ (far more than they did once-upon-a-time, even after you adjust for inflation). Fuel costs far more $$$ than it once did. Ultra-safe flight means that consumers demand answers every time just one plane goes does, and they demand that the cause of any single crash be rectified on future planes/flights/operations and all that costs more $$$ (investigations, retro-fits, new personnel and training, new safety devices on planes, in airports, etc). Good customer service costs $$$. Providing refunds and reimbursements when flights are cancelled costs $$$. And finally, customers don't want to be cramped like sardines, but again, extra space costs more.


At the end of the day, airlines have discovered that 80%+ of American travellers place two factors from this list above all others: getting very cheap tickets and safe travel. Evidence of the first half of that statement: low-cost carriers have thrived very well by capitalizing on cheap tickets (even at the cost of other types of quality service). Evidence of the second half of that statement: Americans travelling overseas will usually balk at travelling on cheaper local carriers ("Duct Tape Air") because the one thing they won't compromise is safety.



Overall, the vast majority of American consumers would prefer lousy service, cramped conditions, and being mistreated by airline staff, as long as they are flying cheaply and safely. What evidence do I have that roughly 80% of people agree with this logic? Because it's already been proven by purchasing habits.



People often CLAIM on surveys that they are willing to pay more for better service, but when they sit down to purchase their tickets, they rarely do. And as I said above, airlines already give us a choice. The people who purchase Business Class tickets are usually treated much better, and very few of them have the type of complaints that are shared on this site. But airlines can't usually sell more than 20% Business Class on most routes, mainly because that improved service costs A LOT more! The people who buy those tickets are paying not only for more space and a nice meal, but also for better overall customer service gate-to-gate (and beyond). Most people won't spend that much just to have better service and space for a 3-hour flight.


Virtually every complaint on this site is cost-related. I know, some people will argue that a smile is free, and at the very least airlines could improve service by ensuring that their staff conducts business in a friendly manner. But sorry, that logic is wrong again. From a management perspective, smiles are very expensive. Poorly-compensated employees don't smile very much, and are less likely to treat customers with respect. Hiring (and retaining) friendly, professional ticketing staff, trustworthy and careful baggage handlers, and competent caring air crews is one of the biggest single costs an airline faces. Better people cost more. Pay people less, and the good ones will move on to another job soon enough.



In other words, the next time you go into a low-cost travel website and book the cheapest Economy Class fare to your holiday destination, understand that you are indirectly ensuring the (lack of) quality of your experience. If customers were all willing to pay 75% more for their flights, you'd see a proportional level of quality improvement.


I'm not saying to let the airlines off the hook, or to stop making complaints. Complaining still helps to inform one another as consumers that there are many others experiencing similar problems to ourselves, and it happens on every U.S. airline. But just don't kid yourself into thinking that you'll somehow 'punish' the airline by informing enough people about your bad experience. The bad service they provided you is a CHOICE... not theirs, but ours (collectively as consumers).


For me, I've made my choice... I DEMAND quality experience when I travel, but I'm not willing to pay what the airlines would charge for a quality (ie- Business Class) experience. So, in my family we now take all of our vacations by car! We don't travel as far, but comparatively speaking, the interior of our family car is far more luxurious than any airline seat, we don't have airport annoyances and delays, no TSA, we stop when we want, and we pay a fraction of the cost. No annoying neighbors and no crying babies.



For those who have no choice but to fly, I encourage you to keep the complaints coming... but just don't expect anything to change.