Jah rasta,
You are almost a caricature of over the top "Consumer Revolutionaries" but not one that is doing them a service. Extending the LUV twice actually make me want to fly south west

WOW now that is generous!
Try getting nailed for DOUBLE the ticket price to fly. I booked a ticket online and when I got to the counter I was told the ticket was for another date. I know when I needed to fly specifically. So I (always very courteous) explained it must be a mistake and to please help me with getting on the flight. I was 2.2 hours ahead of departure. The agent nailed me with a $200 change fee and another $200 plus "ticket price difference". I looked on my phone and I could have actually saved $20 buying another ticket. hindsight.
Regardless AA and others need to be investigated to find out how these fees are even remotely based in reality. Why are they $200? Why is the fare always more at the agents terminal when clearly online it isn't or it's less?
This is what consumer revolutionaries need to be asking. These practices are clearly predatory and it's GOUGING plain and simple. People are not sheep, we need to fight these practices NOW. I already placed my complaint with DOT and others.
I fear these practices are not masking but exposing other practices that could be causing other corners to be cut. Who knows? You know what they say about roaches......