[jimworcs]

Joyce;
As heartfelt and genuine as your complaint is... there is no chance that you will succeed. As you are not a frequent flyer, you may not realise some basic facts:

1. If a flight is showing as delayed, you cannot rely on it going at the shown time. It is common for airlines to switch equipment to get an aircraft back on schedule.

2. Airlines are under no obligation to call you by name. Some do, some don't, but none will accept responsibility for you if you fail to hear a flight being called

3. Shopping close to the departure time is a dangerous game... you are distracted and announcements inside the stores are sometimes muted. No airline will accept liability for this.

The sticker shock you experienced with Southwest is minimal compared to what some of the mainlines would have charged you.

I think you should dust yourself off and put it down as a learning experience... there is little help or sympathy in this world for the inexperienced traveller sadly.