[G K]

Dear Continental Marketing,
Today I learned about an offer that you extended to targeted customers that allows them to purchase flights for January with the offer to get double rewards miles. Specifically promo code: TB3M72.

In all my years of patronage with you, I have never been extended such an offer. Why would you not award your most loyal customers with such an offer? Why would you not offer this to them or something even better? The promotion is not eligible for me – a Platinum customer.

It is very disappointing to see your company offer programs like these while ostracizing your loyal customers to attain revenue. Business school, common marketing sense and this recession economy should tell you to extend similar if not better offers to your high-patronage customers. It’s cheaper to serve an existing customer than to acquire one. Based on patterns you would think it wise to entice anyone who has an array of carrier options and flies frequently to get incented by this offer to book their flights with you. Do you assume you have all my business? I thought your flight attendants and Jeff Smisek himself said, “We know you have a choice … and we appreciate your choosing us.”

It is severely disappointing to me as I just purchased a few Elite miles at a premium as I was on the border of Platinum and wanted to extend this status into 2012. Knowing that you are placing these offers in the marketplace while I pay for miles is shocking. I believe in your product, purchase flights at a premium and purchase miles to continue to enjoy your product in 2012. In the meantime you are spending marketing dollars with programs like this?

Please respond with an explanation of what you are doing to satisfy your Platinum customers, to satisfy this Platinum customer and to rationalize this promotion.

I run a company. I have employees. I would not do the same.

I’m sure my $20K in revenue is nothing on your balance sheet, but I think I am owed an intelligent response.

[jimworcs]

I hope you will post their reply, but I don't hold out much hope they will do much for you