[Tex]

My perception was that Delta was asking me to use my experience as a frequent flyer to give them my opinions on how to improve Delta's services. There was no disclosure that Delta was using my loyalty to Delta by selling the prestige of the Delta name to get Medallion members to help a research company find respondents for surveys that have nothing to do with Delta or air travel. The is a designed ploy to get more people to open the email.

Had the research company sent me, in their name, an email saying that they were giving Delta or another frequent flyer points in exchange for completing a questionnaire, I would never had opened the email. My guess is that people who need to build frequent flyer points might have opened the email, even from a research company, and found this to be a good way to do so.

The research company pays Delta for this introduction to its top customers. I've now opted out of the email because this email deceived me and, I'm sure, others as well.