[robin russell]

Recently I received this:
"At Air Canada, we're always looking for ways to improve your travel experience."

What was the 'improvement'? A new charge in which they are now extracting extra dollars for seats in the bulkhead or emergency aisle.

It boggles my mind that their ad agency would spin this as an improvement, when in plain fact it is a decrease in options for the basic fare passengers.

This approach references Orwell and Huxley and warrants complaints all on its own, in my view.

[PHXFlyer]

The only thing wrong is how Air Canada is approaching this and wording their marketing. As I understand it only AC SuperElites will be allowed to pre-select the bulkhead and exit row seats for free. It has been this way on Continental for years (at first only Platinum Elites could pre-select exit trows then it was extended to Gold) however CO never implemented a fee for lower level and non-elites. If AC can extract revenue from seats it knows are popular do to their extra leg room tehn so be it. Their Star Alliance partner United has been doing that for several years now with Economy Plus. The aircraft and the seats belong to the airline and if they want to up-charge for certain seats then they have the right to do so.

[jimworcs]

The only thing wrong is how Air Canada is approaching this and wording their marketing.

Er.. I think that is the whole point of the posting Phx... in the Orwellian world of the airline industry!