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#1
Oct 2, 2014, 7:23 PM
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AAdvantage Creates Disloyalty
American AAdvantage used to notify members when miles were about to expire. Not any more. I had the unfortunate experience of having all my miles expire and when I inquired AA said I could pay $200 to have them reinstated or $30 and the purchase of a round trip ticket to reinstate the miles. Forget about loyalty, forget about membership since the inception of the AAdvantage program, forget about the thousands of miles flown. It's all about trading loyalty for revenue. American's short-term strategy is to thin the ranks of AAvantage members including this one. Enlightened airlines, like DELTA, take a long-term approach to loyalty and don't expire miles.
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